How to Use AI to Review and Revitalize Underperforming Businesses

Tools to Use

• In-house SWOT Analysis Assistant
• New Business Development Assistant

AI Enables "Objective Viewpoint" Difficult for Insiders

Stores and facilities often face various challenges, such as a decrease in the number of users or an increase in maintenance costs. The first necessary step is to objectively review the current business and calmly organize the direction to take next, but it is generally very difficult for those directly involved to view themselves objectively. Here, we introduce a method to consistently examine everything from understanding the current situation to considering new developments using multiple tools from mitsumono AI.

Concrete Steps

Step 1: Organize Issues and Resources with the "In-House SWOT Analysis Assistant"

Objectively organize the Strengths, Weaknesses, Opportunities, and Threats (SWOT) based on not only company information but also the URL of reviews related to the facility or store.

If necessary, output the "Persona & Pain" information required for the next step.

Step 2: Examine Improvement Measures/Development Plans with the "New Business Development Assistant"

Consider how the business can be developed or transformed. Use the Persona & Pain output in the previous step, or enter information if there is an existing or new target.

Step 3: Refine the Plan into a Realistic Proposal through Dialogue with AI

By deeply exploring challenges and concerns in business execution through dialogue with AI, you can refine ideas into actionable forms. Specific next steps will become clear, such as changes in business content if the target audience is changed, or consideration of measures to reduce operational burden.

Targeted Outcomes Achieved Through Utilization (Example)

Review the current status of the business from the objective perspective of AI and clarify issues and strengths. Then, through dialogue with AI, devise and execute new business strategies and concrete improvement measures that lead to user recovery and revenue improvement. Through this, the goal is to increase business sustainability and rebuild a stable operational structure.

Target Figures for Six Months Following the Initiative

KGI :

• Average monthly sales of the overall business: 10% increase from the current level

KPI:

• Monthly visitors to key facilities: 15% increase from the current level
• Monthly sales in the merchandising division: 10% increase from the current level
• Number of participants in newly planned experience programs: Cumulative 50 people