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Tourism

Practical Flow for Using AI to Create Hit Products and Appealing Names

We introduce a method for consistently carrying out the process from brainstorming ideas for marketable products and menus to designing memorable names, by utilizing the "Product/Menu Development Planner" and the "Naming Assistant."

mitsumonoAI

mitsumonoAI

— 3 min read
Practical Flow for Using AI to Create Hit Products and Appealing Names
Photo by engin akyurt / Unsplash

Tools Used

  • Product/Menu Development Planner
  • Naming Assistant

A New Approach to Product Development: Sharing the Work with AI

In the field of product development, processes often rely heavily on experience and intuition, and it's common to hear complaints that products, once developed, don't sell as expected.

AI excels at supporting the parts of the initial product development phase where teams often stumble, such as "organizing the direction for marketable products" and "translating hard-to-articulate appeal into a strong name." The method we are introducing here is how to use AI to shape the team's insights and passion into a "more communicable form."

Specific Steps

1. Organize Development Objectives and Prerequisites, and Generate Product Concepts

Use the "Product/Menu Development Planner" to input the background, aim of development, and intended target audience to generate product concepts.

Item

Example Description

Company Profile

We operate a café using fruits grown on our own farm. In the summer, we offer sweets and juices to tourists. We have just started e-commerce sales.

Genre/Category

Farm produce sweets/Seasonal limited drinks/Takeout items

Strengths/Appeal Points

High-freshness menu items using freshly picked fruit. Our handmade feel, which utilizes the natural flavor of the ingredients, is a strength. Easy to expand into processed products.

Main Ingredients/Techniques to Use

Blueberries and figs from our own farm/Low-sugar jam processing technique/Additive-free smoothie technique

Target Audience

People in their 20s to 40s/Tourists with children/Customers interested in "body-friendly" or "seasonal reward sweets"

Target Price Range/Cost Ratio

Aiming for around$4.00 - $6.00 / Cost ratio below 35%

Service Format

In-store offering/Takeout/Event booth sales/SNS sales collaboration

2. Discuss Product Development Direction through Dialogue with AI

Based on the input, ideas will be presented. You can further generate ideas from different perspectives through dialogue with the AI.

Example Prompt:"We want to prioritize the concepts of 'healthy' and 'additive-free.'""Do you have any suggestions for cooking methods or combinations that utilize seasonal ingredients?"

3. Consider Product Names with the "Naming Assistant"

By inputting the product overview and the elements you want to emphasize, the AI will propose multiple name candidates. You can narrow down the candidates while checking if the names are practical and don't overlap with competitors.

Item

Example Description

Naming Target

Berry Fig Fresh Parfait (Summer-limited dessert using home-grown blueberries and figs)

Value/Features

Body-friendly dessert with natural sweetness and varied textures. Appeals to health-conscious individuals and families. Embodies commitment to fresh, additive-free ingredients and handmade quality.

Target Audience (Optional)

Health-conscious individuals, families, customers looking for a seasonal reward, or those purchasing via e-commerce.

Tone/Image (Optional)

Pop/Bright

Number of Characters (optional)

-

Additional Elements (optional)

Uses low-sugar jam technique and additive-free smoothie technique. Packaged in a transparent, recyclable PET cup with "Farm Fresh" and "Additive-Free" emphasis.

Target Outcomes Achieved Through Utilization (Reference Example)

By using AI, we will create multi-faceted ideas for "marketable products" that align with customer needs.

This solves the challenge of "not knowing what kind of product to develop" and accelerates the development of new, revenue-generating products. As a result, this will contribute to business growth and strengthen market competitiveness.

Target Metrics for the First Six Months

KGI:

  • Average monthly sales of new products developed with AI: $1,000

KPIs:

  • Number of new menus planned and commercialized with AI: 3 items
  • Cumulative sales of new products: 600 units
  • Customer satisfaction with new products (survey rating): 4.0 points or higher (out of 5)

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