Product Development

How to Develop Hit Products by Thinking with AI

When you are struggling with the question, "What kind of product should I develop?" the "New Business Development Assistant" will propose your next move.

mitsumonoAI

03 Jul 2025 — 2 min read

Photo by Roman Bozhko / Unsplash

Tool Used

New Business Development Assistant

AI Assists Flexible Thinking

Market changes are accelerating, and consumer needs are diversifying. When you're busy with daily tasks in this environment, the range of your ideas can narrow, making it difficult to come up with new products or services.

The "New Business Development Assistant" is a tool designed to complement such situations. By proposing flexible and multi-faceted ideas, rather than being confined to conventional thinking, it serves as a powerful supporter for pioneering new possibilities.

Specific Steps

1.Organize the Basic Information

First, summarize your current business and assumed customers to the extent you know. Simple notes are fine, such as "The target is women in their 20s" or "Existing products have a low repeat purchase rate."

2.Input the Necessary Items into the "New Business Development Assistant"

Enter the organized content into each field. Even if things aren't clearly defined, a general direction is sufficient. After inputting, press the "Generate" button, and new business ideas will be displayed.

Item	Input Example
Corporate Profile	Sells own-manufactured baked goods through directly managed stores and e-commerce. Product lineup emphasizes safe ingredients and a handmade feel. Primary customer base is women in their 30s to 50s. Also sets up stalls at local markets on weekends.
Main KPIs of existing business	Monthly Sales: $40,000 USD
Target sales & deadline	Achieve $3,500 USD in new product sales within 3 months.
External factors on supply side	Prioritizes local eggs and wheat flour. Procurement is stable, but there is a tendency for prices to rise.
Persona & Pain	Busy parents in their 30s who want to maintain their health. They are looking for "guilt-free snacks" that they can enjoy with their children, but the products at the supermarket are not satisfying.
Business start date (optional)	mid-September 2025
Regulations/Legal restrictions (optional)	Obligatory display of food labeling and product-specific manufacturing symbols.

3.Determine Product Details through Dialogue with AI

For any interesting ideas, you can delve deeper and think about the details through dialogue. By repeatedly asking questions, you can materialize a realistic product image, including sales methods and manufacturing conditions.

For example:
"What material is suitable for this product?"
"Can we make a profit at this price point?"

Expected Outcomes from Utilization (Reference Example)

By leveraging AI to create multi-faceted ideas for "products that sell" that align with customer needs, this tool solves the challenge of "not knowing what product to develop" and accelerates the development of products that become new revenue streams.

Ultimately, this contributes to business growth and the strengthening of market competitiveness.

Target Metrics for the First 6 Months of the Initiative

KGI:
Average monthly sales of new products developed using AI: $100,000$ JPY

KPIs:
・Cumulative sales of the new product: 600 units
・Customer satisfaction with the new product (survey score): $4.0$ points or higher (out of 5)
・Repeat purchase rate of first-time buyers of the new product: $30$% or higher
・Number of mentions of the new product on social media: 20 per month