Finding the Market's "Blind Spots" with AI | Competitor Analysis Report Creation Techniques

Tools Used

• Review Analysis Assistant
• In-house SWOT Analysis Assistant
• File Analysis Assistant
• Sensei AI - Restaurants

Automating Competitor Analysis with AI to Discover the Market's "Winning Formula"

"Our strength is the authentic taste."

"Competitor Store A is just a casual place whose only selling point is low prices."

Many business owners talk about their company and competitors in this way. However, is that perception truly correct? Could you be misaligned with the value customers perceive, or overlooking a move by a competitor who is secretly targeting a new customer segment?

Business decisions based solely on intuition and past experience carry the risk of missing small but fatal market changes.

This article uses a concrete simulation set in an Italian restaurant in Ebisu to introduce a new process for developing business strategies where AI visualizes objective market facts to establish a competitive advantage.

Specific Procedures

Step 1: Uncovering the Competitor's True Identity from Customers' "True Feelings"

▶︎ Review Analysis Assistant

The first important step is to grasp "the strengths and weaknesses that customers actually evaluate in competitors," not "the competitor's strengths that your own store perceives." The Review Analysis Assistant automatically summarizes the trends of positive and negative opinions by simply entering the URL of the site you want to analyze, allowing the AI to collect reviews.

【Tip for Input】
The key is to analyze the URLs of not only your own store but also major competing stores. You gain an objective perspective on "why the other store is highly rated," revealing what customers are comparing and what the deciding factors are.

AI objectively clarifies what customers value.

Step 2: Deciphering the Competitor's "Future Strategy" from Public Information

▶︎ In-house SWOT Analysis Assistant , File Analysis Assistant

In addition to customer voices (past to present), let the AI decipher the intent of the competitor's "future strategy" from the information the competitor itself is disseminating.

【Tip for Input】
Apply the In-house SWOT Analysis Assistant by entering the competitor's official website URL and having it analyze what strengths that store is promoting. Furthermore, if a competitor has been featured in the media, analyze the article PDF using the File Analysis Assistant to deduce their future strategy.

Step 3: Deriving a "Winning" Strategy with Industry-Specific AI

▶︎ Sensei AI - Restaurants

Finally, let's refine these analysis results into concrete "winning formulas" that can be used immediately in the field. Sensei AI understands specialized terms and industry-specific circumstances, leading to more accurate and practical answers.

【Tip for Input】
Based on the analysis results obtained in Steps 1 and 2, ask Sensei AI to create specific outputs.

Sensei AI is not just a text generation tool.

By engaging in dialogue as if you were brainstorming with an industry professional, the analysis results transform into concrete action plans, such as planning new menus, social media post themes, and web reservation-only services.

Expected Outcomes from Implementation (Examples)

• Preventing Strategy Obsolescence and Early Detection of Market Risk
  • Competitors' moves are visualized with "data" instead of "intuition," dramatically improving the accuracy of strategy formulation.
• Discovery of a "Blue Ocean" and Establishment of Competitive Advantage
  • You can establish a sustainable competitive advantage by using data to discover market gaps that competitors are unaware of and preemptively acting on them.
• Improved Speed and Accuracy of Business Decisions
  • AI takes over the creation of competitor analysis reports that previously took weeks. Management can make rapid and accurate decisions based on the latest market insights.

Target Figures for the 6-Month Period of Implementation

KGI (Key Goal Indicator):

• Sales ratio from new concept menus: Achieve 15% of total company sales

KPI (Key Performance Indicators):

• Time spent on competitor analysis report creation: 90% reduction
• Number of new plans formulated based on data: 2 or more per month
• Number of bookings from new customers (for "Girls' Night Out" or "Business Dinner"): 30% increase compared to the same month last year