How to Create a System for Sustained and Planned Social Media Operation with AI

Tools Used

• Sensei AI
• Content Marketing Planner
• Blog Article Generation Workflow
• Post Text Generation Workflow

Move Beyond Ad Hoc Operation to "Strategic Content Management"

The biggest challenge in managing social media and owned media is consistency.

Many operators likely face issues such as "updates stopping due to running out of ideas" or "inability to maintain quality while rushing to meet daily posting demands." Behind this is the reality that day-to-day tasks consume so much time that strategic planning—which should be a priority—gets neglected.

This problem can be solved by gradually utilizing AI tools. By smoothly linking everything from "strategy formulation" to "content creation," it becomes possible to reduce the burden on the person in charge while enabling planned and high-quality content creation.

Specific Steps

1.Solidify the Core Strategy with "Sensei AI"

When you don't know where to start, begin by defining the direction of your strategy. If the duration, target audience, or desired message is vague, consult the specialized knowledge of "Sensei AI" and use it as a sounding board for ideas.

For restaurants, use "Sensei AI - Restaurant."

Example Prompt for Sensei AI - Restaurant:
"Store name: 'Bistro Mitsumono'
Genre: French Concept: 'French, in everyday wear.'
Target Audience: Housewives and families in their 30s to 50s.

We want to strengthen our communication on social media and the blog to promote new refreshing summer menu items (e.g., cold pasta, marinated seafood). Please propose three content angles or dissemination themes that will resonate with our target audience, while leveraging our strength of 'offering authentic cuisine at everyday prices and in a warm atmosphere.'"

2.Create a Posting Schedule with the "Content Marketing Planner"

Once the direction is set, the next step is to translate it into a concrete "One-Month Content Calendar." This is where the Content Marketing Planner excels.

3.Efficiently Create Articles with the "Blog Article Generation Workflow"

With the calendar and themes ready, all that remains is execution. Utilizing the Blog Article Generation Workflow and the Post Text Generation Workflow ensures smooth progress in creating individual content pieces.

Final Checklist for Mastering AI Use A "final check"

before publication is essential for content generated by AI. Be sure to confirm the following points to refine it into your unique, original content.

• Make the Tone of Voice the "Face of Your Business"
  Have you revised the AI-generated text to reflect your business's "warm tone of voice"? It is effective to instruct the AI during dialogue with a phrase like, "Make the atmosphere more approachable."
• Fact-Checking and Adding "Passion"
  Always verify specialized information (nutrients, history, etc.) using reliable sources (fact-check). Most importantly, add the "chef's passion" or "brand commitment"—details that AI cannot generate. This is the crucial step that breathes life into the article.

Achieved Outcome Goals (Reference Examples)

By linking AI tools, you can streamline the process from strategy formulation to content creation in social media management, enabling planned and sustained information dissemination. This transition away from ad hoc operation will improve the quality and consistency of your social media content.

As a result, it helps reduce the burden on the operations manager while maximizing effective information reach and engagement with the target audience.

Target Metrics for Six Months Following Implementation

• KGI (Key Goal Indicator):
  • Sustained rate of planned social media posting: 90% or higher (Ratio of actual posts to planned posts).
• KPIs (Key Performance Indicators):
  • Total person-hours spent on content creation: 25% reduction compared to the current state.
  • Average engagement rate of social media posts: 0.5 percentage point increase.
  • Content calendar achievement rate: 95% or higher monthly.