Procedure for Creating Ad Creatives Using the Review Analysis Assistant

Tools Used

• Review Analysis Assistant
• Persona Creation Assistant
• Post Content Creation Workflow

How to Convert Customer Voices into Ad Copy with AI

"We're happy about positive customer reviews, but many use words like 'thorough' or 'kind,' and we don't know specifically what resonated with them..."

"How can we use the collected customer voices in advertising to attract new customers?"

In beauty clinic marketing, patient voices are one of the most valuable assets. However, many marketing managers may find it difficult to convert these voices into effective advertising creatives. This article introduces three steps, with specific operational procedures, for leveraging AI to convert vague reviews into concrete "value" and create persuasive ad creatives.

Specific Procedures

Step 1: Analyze Reviews with AI to Verbalize "Customer's True Feelings"

▶ Review Analysis Assistant

First, collect reviews of your clinic scattered across various websites and have the AI analyze them. Clarify what specific actions underlie abstract praise like "thorough." The Review Analysis Assistant collects and analyzes reviews across multiple sites simply by inputting several URLs, extracting the points where customers feel value.

[Input Tips]
Input up to five URLs of pages where reviews of your clinic are posted, such as specialized beauty treatment review sites. Analyzing multiple sources provides more multifaceted insights.

Furthermore, ask the AI additional questions about what specific actions resonated with the customers.

This analysis reveals concrete episodes actually experienced by customers, such as: "'Thorough' meant they explained things considering the timeline up until my wedding," or "They checked on me every step of the way during the procedure, asking if I was in pain or if it felt too hot."

Step 2: Create a "Resonant Customer Profile" with AI from the Analysis Results

▶ Persona Creation Assistant

Next, based on the specific customer voices revealed in Step 1, create a detailed persona (customer profile) to define the type of person you want the advertisement to reach. To use the Persona Creation Assistant, you must first register a prerequisite "Mission." A Mission is a project definition document that shares the objective and target audience of the current advertising initiative with the AI.

Once the Mission is registered, create a specific persona using the Persona Creation Assistant.

[Input Tips]
Select the Mission you just created. In the "Target List" section, describe the characteristics of the target audience based on the "specific customer voices" obtained from the review analysis in Step 1 to increase accuracy.

The persona creation process brings to light a specific profile, such as: "An intelligent woman in her 30s to 40s who views aesthetic medicine as an 'investment,' seeks certain results after thorough information gathering and detailed explanations regarding time, cost, and risk."

Step 3: Generate "Compelling Copy" for the Persona with AI

▶ Post Content Creation Workflow

As the final step, have the AI generate a catchy social media ad copy, incorporating the specific episodes extracted in Step 1, tailored to the persona you created.

[Input Tips]
In the "Content Details" section, input the analysis results from Step 1 (specific episodes), etc., to generate copy that is more aligned with your objective.

If you wish to change the generated results to be more suitable for an SNS advertisement, provide additional instructions.

SNS post content emphasizing the clinic's strengths, as revealed by actual reviews, has been created.

Results Achieved Through Utilization (Examples)

• Improved Ad Credibility
  Using objective facts—actual customer voices—as the basis for the advertisement allows you to deliver highly credible messages that are not exaggerations, lowering potential customers' guard.
• Gaining Empathy from Potential Customers
  Creatives that reflect real customer experiences generate deep empathy from potential customers, making them view the information as "their own problem," thus increasing ad response rates.
• Sustained Production of Effective Creatives
  This prevents ad creators from running out of ideas and establishes a system for continuously and efficiently producing creatives expected to be effective, based on the constant new source of customer voices.

Target Figures for the 6-Month Period of the Initiative

KGI (Key Goal Indicator):

• Average Cost Per New Customer via Advertising: 10% improvement (reduction)

KPI (Key Performance Indicators):

• Ad Creative Click-Through Rate (CTR): 30% increase
• Counseling Reservation Rate (CVR): 15% increase