AI-Powered Wedding Concept Planning: Crafting Unique Ideas from Customer Data

Tools Used

• Text Summarization Workflow
• Sensei AI - Bridal & Wedding Venue

AI Utilization for Personalized Wedding Proposals

"We ask, 'What are your interests?' but only get fragmented answers..." "Even after an extensive consultation, the proposal ends up being generic, failing to truly capture the client's heart..."

For a wedding planner whose mission is to bring the couple's vision to life, deeply understanding their personalities and values and elevating those into a unique concept is one of the most crucial tasks. However, it is not easy to discern the essence behind the couple's words within a limited timeframe.

This article explains two steps for leveraging AI to find the "seed of a concept" from fragmented customer information and evolve it into a concrete proposal.

Step-by-Step Guide

Step 1: Use AI to Summarize Consultation Content and Find the "Concept Seed"

▶︎ Text Summarization Workflow

First, let AI organize the miscellaneous information gathered during the initial consultation and objectively extract the core keywords for the concept.

Simply inputting the planner's notes or meeting minutes will prompt the AI to organize the important elements.

The Text Summarization Workflow clearly verbalizes and organizes keywords that indicate the couple's values, even from long conversations including casual talk.

Step 2: Plan an "Original Concept" with AI based on Keywords

▶ Sensei AI - Bridal & Wedding Venue

Next, based on the keywords extracted and organized in Step 1, use Sensei AI - Bridal & Wedding Venue, which specializes in the bridal industry, to create specific concept proposals.

Adding terms like "unexpected" or "uniquely them" tends to draw out the AI's creativity.

[Example Prompt for AI]
"Please propose 3 original, unexpected wedding concepts, complete with concrete production plans, that only this couple could achieve, by fusing all of the [Couple's Keywords] below.

[Couple's Keywords]
It was in the tennis club at our university. At first, B-o was a bit of a scary senpai (senior) (laughs). It was the summer training camp. On the last night, everyone was setting off fireworks. Right after we got back from the camp, B-o called me out. It was on our fourth anniversary of dating. B-o was waiting for me with a surprise at the tennis court where we first met. I asked, "Will you be my lifelong mixed doubles partner?" Of course, I said, "Yes!"

Since you provide instructions that include specific information about the couple, the AI proposes unique concepts that are coherent as a single story.

Achieved Outcomes (Examples)

• Standardization of Proposal Quality and Elimination of Dependency on Individual Skill
  AI proposes unique, data-driven concepts, independent of the planner's years of experience or individual creativity. This uniformly raises the proposal quality across the entire team.
• Improvement in Customer Satisfaction and Personalization
  By spinning "a story just for them" from each customer's information, deep empathy and emotion are generated, maximizing customer satisfaction.
• Increase in Closing Rate and Differentiation from Competitors
  By presenting unique concepts that resonate with the client's heart from the initial proposal, rather than generic ones, we achieve clear differentiation from competitors and lead to an improved closing rate.

Target Metrics for the 12-Month Initiative

• KGI (Key Goal Indicator):
  • Closing Rate at Initial Proposal: 20% increase
• KPI (Key Performance Indicators):
  • Customer Survey Score for "Proposal Satisfaction": 30% increase
  • Number of Referrals from New Customers: 10% increase