Analyzing Market Data with AI to Discover Target Customers | Practical Methods to Accelerate Marketing Strategies for Home Builders

Tools Used

• Visual Creative Analyst
• File Analysis Assistant
• Product/Menu Development Planner
• Mission Function
• Social Media Post Creation Workflow

Accelerating Stagnant Marketing with AI

"Ad effectiveness has hit a plateau..."

"It's hard to differentiate from other companies, leading to price wars..."

The key to solving these marketing challenges lies in "data-driven strategic planning" using AI.

In this article, we introduce three AI pilot (proof-of-concept) scenarios specialized for marketing and product development that require no major system investment and can be started tomorrow, along with specific instructions for each tool.

Specific Procedures

Step 1: Score Ad Creatives with AI to Maximize Effectiveness

▶ Visual Creative Analyst

This tool evaluates uploaded images based on composition, color, and brand consistency, providing a score from 0 to 100 along with specific improvement suggestions. Use AI to objectively evaluate the effectiveness of photos and images used in flyers, websites, and SNS ads. Visualize the quality of your creatives with scores, moving away from relying solely on staff intuition.

[Input Tips]
Simply upload photos of completed projects or ad images and select the "Use Case" to easily obtain an objective evaluation.

The AI provides not just a simple rating, but specific scores and professional improvement plans.

Step 2: Develop a "Winning New Product Concept" from CAD Data

▶ File Analysis Assistant, Product/Menu Development Planner

This pilot program generates concepts for new housing plans based on design data. Using specifications (CSV files) exported from CAD, you proceed with development through dialogue with the AI.

[Input Tips: File Analysis Assistant]
First, export specifications in CSV format and analyze the features using the File Analysis Assistant. Based on those results, use the Product/Menu Development Planner and Naming Assistant to solidify the concept.

[Input Tips: Product/Menu Development Planner]
Next, define the specific product details using the analysis results from the File Analysis Assistant.

Step 3: Plan and Execute SNS Strategies for New Products with AI

▶ Mission Function, Social Media Post Creation Workflow

Now, promote the developed product to the world by streamlining SNS post creation with AI.

[Input Tips: Mission Registration]
Register the product concept and overview solidified in Step 2 as the "core" of the project in the Mission function.

[Input Tips: Social Media Post Creation Workflow]
By selecting the registered Mission, the workflow automatically generates consistent post drafts.

Multiple attractive post drafts aligned with your Mission will be generated. Utilizing Missions allows you to execute everything from product development to marketing in a consistent and efficient manner.

Outcomes Achieved Through Utilization

By implementing this method, you can transform marketing measures that previously relied on intuition into data-driven strategies. Objective AI analysis maximizes ad effectiveness and develops new products that precisely capture market needs. Furthermore, consistent SNS messaging improves brand image and allows for effective approaches to target customers.

Target Metrics for the First 6 Months

KGI:

• Number of web inquiries regarding the new product concept: 20 per month.

KPIs:

• Ad creative Click-Through Rate (CTR): 5% improvement.
• SNS account engagement rate: 2% improvement.

Would you like me to analyze a sample image or a housing specification file to see how these tools can specifically benefit your current project?

mitsumonoAI

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