Transforming the House Builder Sales Process: Boosting Conversion Rates with AI

Tools Used

• Sensei AI - House Builders
• Content Marketing Planner
• Email, Review, and Direct Message Response Creator
• File Analysis Assistant

AI Changes How New Trust is Built with Customers

"Customer consideration periods are too long, and the relationship breaks off midway..."

"There are too many design changes, and miscommunication or price negotiations with the customer are extremely difficult..."

Sales representatives for house builders, who handle high-value products deeply involved in a customer's life, face difficulties unique to the industry.

Simple product explanations are not enough to close a deal; long-term trust building and negotiation skills to navigate complex processes are essential.

This article introduces concrete steps for utilizing AI as an excellent sales assistant to strengthen the entire sales process, from lead nurturing to closing.

Specific Procedures

Step 1: Deepen the relationship with long-term prospects through AI-generated content

▶ Content Marketing Planner, Blog Post Creation Workflow

Customers who have just started thinking about building a house will not sign a contract immediately.

The key is to constantly provide valuable information during their consideration period so you are not forgotten, and to be recognized as a "reliable expert."

Let's use AI to formulate a content strategy for this purpose and efficiently execute the creation of articles.

[Tips and Examples for Input: Content Marketing Planner]

First, use the Content Marketing Planner to create a "blueprint" for mid-to-long-term information dissemination tailored to your target customers.

It is more efficient to create a blueprint first, and then create specific content (blog posts or email newsletters) rather than blindly producing content.

[Tips and Examples for Input: Blog Post Creation Workflow]

Next, create blog posts according to the plan outlined in the blueprint created with the Content Marketing Planner.

Generating content efficiently and in an SEO-friendly manner using the Blog Post Creation Workflow is key to success.

Let's try creating a blog post on the theme: "SOLANA Concept Introduction: Natural Materials × Time-Saving Flow."

The Blog Post Creation Workflow generates the article as follows:

1. Keyword Selection and SEO Design: Select keywords that match the plan's image and are likely to be searched.
2. Determining a Catchy Title: Determine a title that best conveys the concept's appeal and encourages clicks.
3. Selecting Outline / Lead: Select an introduction (lead) that resonates with the reader and the structure (outline) of the article, then generate the body text that deeply explores the plan's story and experiential value.
4. Adjusting the Body Text: Provide instructions for adjustments to match the specific plan details.

Since the theme is "SOLANA Concept Introduction: Natural Materials × Time-Saving Flow," select the keywords "co-working," "housework time-saving," "flow," and "floor plan."

To also appeal to energy savings, select "High insulation saves utility bills and time! The right flow design and floor plan for easier co-working life."

Out of the three "Detailed Outline / Lead / Keyword Design Proposals" suggested by the AI, select "Proposal 2" this time.

The body text was generated according to the specified "Proposal 2."

Since there was little appeal regarding the use of natural materials, an instruction is given to add it.

By dividing the tasks of strategy formulation and actual production with AI in this manner, you can continuously disseminate high-quality content and carefully cultivate the customer relationship.

Step 2: Utilize AI as a "Strategist" to streamline the complex contract process

▶ Sensei AI - House Builders

There are many situations where a sales representative's skills are tested, such as price negotiations accompanying design changes or explaining specialized construction work.

In such moments, an AI that is knowledgeable about the house builder's circumstances becomes a reliable "strategist" who can give calm and accurate advice.

[Tips and Examples for Input: Sensei AI - House Builders]

By clearly communicating the specific situation you are facing, the customer's type (price-sensitive, quality-focused, etc.), and the negotiation goal to Sensei AI, you can obtain more practical talk scripts and countermeasures.

By borrowing the AI's objective perspective in difficult situations, sales representatives can face customers with confidence and prevent problems before they occur.

Step 3: Automate routine tasks with AI and concentrate on the "value only humans can provide"

▶ Email, Review, and Direct Message Response Creator, File Analysis Assistant

Are you being bogged down by routine tasks like post-meeting thank-you emails, appointment reminders, and answering frequent, similar questions, thereby reducing the time you can spend deeply engaging with each customer?

Let's delegate the tasks that can be handled by AI.

[Tips and Examples for Input: Email, Review, and DM Response Creator]

With the Email Creation Workflow, you can create a polite business email just by entering the original message text or the purpose.

[Tips and Examples for Input: Instructions to the File Analysis Assistant]

Analyzing past interactions with the File Analysis Assistant leads to overall business efficiency.

Upload 1 year's worth of email send/receive data in CSV format and ask the AI to analyze it.

By streamlining routine tasks with AI, sales representatives can dedicate their time to providing essential value that only a person can, such as listening to a customer's dreams and anxieties.

Results Achieved Through Utilization (Examples)

• Standardization of the Sales Process and Elimination of Individual
  RelianceTransform sales activities that relied on the individual skills and experience of sales representatives into a data-driven, highly reproducible "system," thereby improving the overall sales capability of the organization.
• Building Customer Trust and Improving Engagement
  By conducting communication optimized for each customer's situation based on objective data analysis by AI, deep trust is built and engagement is enhanced.
• Shortening Lead Time and Improving Conversion Rate
  Effective lead nurturing based on data and advanced negotiation support by AI streamline the complex decision-making process. This directly leads to shortening the sales lead time and increasing the final conversion rate.

Target Metrics for the First 6 Months of the Initiative

• Conversion rate from long-term consideration customers to sales talks: 10% increase
• Average period until contract signing: 15% reduction
• "Satisfaction with sales representative" in post-contract surveys: Average 4.5 points or higher (out of 5)

Summary

AI is not meant to take over the sales representative's job, but rather to be a partner that maximizes their value.

By entrusting time-consuming content creation and routine tasks to AI, and leveraging AI as a strategist in complex negotiations, sales representatives can concentrate on the most important and creative work: supporting customers' lives and giving shape to their dreams.

Start by having the AI create standard answer proposals for the questions most frequently received from customers. You will surely feel the effect of improved business efficiency.