AI Planning and Creation of Recruitment Content to Convey Specialized Technology

Tools Used

• Target List Creation Assistan
• Sensei AI - Manufacturing
• Video Script Creation Workflow

How to Plan Recruitment Content that Resonates with Students using AI

"Our technology is world-class. But the impressive nature of it is difficult to convey to students..."

"Our recruitment website and information sessions have become monotonous, using the same content every year..."

For BtoB manufacturing companies, effectively communicating the appeal of their business and technology to students in an easy-to-understand manner and generating interest is an everlasting challenge. This article introduces three steps, complete with specific operational procedures, for utilizing AI as a "Recruitment Creator" to "translate" the excitement of specialized technology from a student's perspective and plan/create engaging promotional content.

Specific Procedures

Step 1: Clarify the "Ideal Student Profile" based on Internal Analysis

▶ Target List Creation Assistant

Instead of promoting blindly, first objectively analyze your company's strengths and weaknesses and define the target audience—which students you should be approaching. To do this, start by registering a "Mission" that defines the objective of the initiative.

Once the Mission is registered, use the Target List Creation Assistant to input the results of your company's recruitment SWOT analysis and have the AI generate a concrete target profile.

The AI revealed the following concrete target profiles:

• Highly motivated students who want to gain significant autonomy from a young age, enhance their specialization, and achieve early growth.
• A segment that finds intrinsic value in niche, world-leading technology and an environment where they can tackle global problem-solving challenges, rather than in corporate name recognition.
• Diverse talent with the potential to actively carve out their careers, who emphasize practical experience and direct contributions to the business on a stable management foundation.

Step 2: Plan an "Experiential Internship" that Appeals to the Target Audience with AI

▶ Sensei AI - Manufacturing

Next, in collaboration with Sensei AI - Manufacturing—a tool specialized for the manufacturing industry—plan an experience-based program that communicates the fascination of your technology to the target profile clarified in Step 1.

[Input Tips]
Input the target list (text) generated by the AI in Step 1 and information about your company's core technology, then ask the AI to generate specific plan proposals. Adding constraints such as "make it understandable to liberal arts students" can broaden the range of ideas.

The AI will propose creative programs with unprecedented angles that stimulate students' curiosity.

Step 3: Create an "Announcement Video Script" to Communicate the Program's Appeal using AI

▶ Video Script Creation Workflow

Finally, create content to promote the planned internship program in a format most likely to reach the target students. In this case, let's have the AI create a short video script for TikTok.

A video script covering everything you want to communicate to students and guiding them to apply has been created. All that remains is to film and post the video according to the script.

Results Achieved Through Utilization (Examples)

• Expansion of Recruitment Target
  By "translating" the appeal of specialized technology from a student's perspective, interest is aroused among segments previously difficult to approach, such as liberal arts students, thus broadening the recruitment pool.
• Improvement in Application Quality and Reduction of Misalignment
  By specifically communicating the business content and the excitement of working at the company, this fosters applications from highly motivated students based on a deep understanding of the company, preventing post-hiring misalignment.
• Expansion of Recruitment Funnel
  Catchy programs and content that capture students' attention increase the number of applicants for internships and information sessions, effectively expanding the funnel for acquiring excellent talent.

Target Figures for the 12-Month Period of the Initiative

KGI (Key Goal Indicator):

• Offer Acceptance Rate: 15% improvement

KPI (Key Performance Indicators):

• Internship Applicants: 200% increase compared to the previous year
• Percentage of Liberal Arts Students among Applicants: 10% increase