How to Develop a Product Name That Works in E-commerce/Retail

Tool to be used

• New Business Development Assistant

Does the Product Name Effectively Convey the Appeal?

When selling food products like seasonings, sweets, or drinks through retail or e-commerce, whether the product name is easily understandable directly impacts sales. However, even if you are confident in your ingredients and flavor, if the naming is inappropriate, the product's appeal won't reach customers, resulting in stagnant sales.

This guide introduces how to collaboratively develop eye-catching names for e-commerce with AI, tailored to your product's features, purpose, and target audience.

Specific Steps

1. Input Product Features and Target Information

Enter the details into the fields as shown below and click "Generate."

2. Dialogue with the AI about the Naming Direction

By reviewing the product names suggested by the AI and asking questions like those below, you can move closer to the ideal name. If you plan to sell on an e-commerce site, conveying this premise (e.g., geared towards gifts, prioritizing searchability) to the AI will result in more accurate suggestions.

Furthermore, if you already have a name in mind, you can request an evaluation, such as, "Do you think this name will sell well on an e-commerce site?"

Ask the AI for feedback on the naming's appeal and areas for improvement from its perspective.

Prompt Example:
"Do you think this name will sell well on an e-commerce site? Please evaluate it based on searchability and impression."

"Please suggest names that are easily searchable on e-commerce platforms like Amazon or Etsy."

3. Finalize the Product Name Based on Trademark Checks and Third-Party Opinions

Once you have narrowed down the names, conduct a simple check for trademark registration feasibility (e.g., using the J-PlatPat platform) and consult with a specialist if possible. Also, gather feedback from package designers and the actual target audience to conclusively determine the final usable name.

Reference Example of Outcome Goals from Utilization

Optimizing the product name enhances customer appeal and achieves clear differentiation from competing products. A product name that is "communicative" and "eye-catching" stimulates customer purchase intent, improves the click-through rate and purchase conversion rate on the site, thereby contributing to increased sales for the target product and strengthened brand awareness.

Target Figures for the First Six Months of the Initiative

KGI:

• Average Monthly Revenue of the Target Product on the E-commerce Site: $10,000

KPI:

• Click-through rate (clicks from product list) for the target product on the e-commerce site: 3.0%
• Purchase conversion rate for the target product: 2.5%
• Monthly direct searches on the e-commerce site that include the product name: 50