Leveraging the Mission Function | Content Creation Strategy to Consistently Generate Community-Focused Blog Posts

Tools Used

• Mission Registration Function
• Content Marketing Planner
• Blog Article Creation Workflow

Solving "Writer's Block" and "Lack of Time" Simultaneously with AI

"I have no more properties to introduce. I have nothing to write about on the blog..." "I feel like no one is reading articles that just list property specs..." The "writer's block" problem faced by real estate blog managers stems from the fact that the information shared tends to be biased toward "properties." What customers really want to know isn't just about the property itself, but about "living" in that town. However, creating a single high-quality, SEO-optimized blog article that conveys the charm of the area generally requires 4 to 8 hours, including theme research, outlining, writing, proofreading, and image selection. This immense effort becomes a major barrier to continuous information dissemination. In this article, we will introduce three steps to dramatically efficientize this process using AI and operate a "community-based blog" that consistently conveys the appeal of the region with a unified concept.

Concrete Steps

Step 1: Install the Blog's "Editorial Policy" into the AI

▶ Mission Registration Function

First, define the overall editorial policy (= Mission) of the blog—"For what purpose, to whom, and what do you want to convey"—and have the AI memorize it. Once registered, the AI will always generate content based on this policy, so the tone and manner of the articles won't waver even if the person in charge changes.

Item: Input Point / Input Example

Step 2: Formulate a "Content Plan" with AI

▶ Content Marketing Planner

Instead of creating articles haphazardly, create a strategic content plan. Simply select the mission registered in Step 1 and input the operation period and posting frequency. The AI will propose a monthly plan and theme ideas for content that resonates with your target audience.

Item: Input Point / Input Example

Step 3: Let AI Automatically Write "Blog Articles" Based on the Plan

▶ Blog Article Creation Workflow

Once the plan is set, leave the actual writing to the AI. The AI handles the majority of the processes that used to take hours, such as research, outline creation, and writing the body text.

Item: Input Point / Input Example

This time, I will try creating a blog article with the theme "Checklist for House Viewing with Children" from the content calendar. The Blog Article Creation Workflow generates the article as follows:

1. Keyword Selection and SEO Design

Choose keywords that match the plan's image and are likely to be searched.

Since the theme is "Checklist for House Viewing with Children," I will input "Moving from city center, Child-rearing, With children, House viewing," referring to the proposed keywords.

2. Deciding a Compelling Title

Decide on a title that best conveys the concept's appeal and invites clicks.

I want to include a checklist in the article, so I select: "Suburban Towns with Excellent Child-Rearing Environments: What Makes Them Special?"

3. Outline/Lead Text Selection

Select an introduction (lead text) that evokes reader empathy and an article structure (outline), then have the AI generate body text that deeply explores the story and experiential value of the plan.

Out of the three "Detailed Outline/Lead Text/Keyword Design Drafts" proposed by the AI, I select "Candidate Draft 3."

4. Body Text Adjustment

Give adjustment instructions to match specific plan details.

There was a part in the body text that was a bit technical and hard to understand, so I issued an instruction to rewrite it so it is easy to understand for women raising children (the target) who would be viewing the house with kids.

In this way, simply by selecting from the AI's proposals or giving instructions for revisions, a high-quality article is generated that accurately captures the insights of the target defined in the mission (families considering moving from the city center).

Results Achieved Through Utilization (Example)

• Overwhelming Efficiency in Content Production
  AI handles time-consuming tasks like research, outline creation, and writing, reducing article creation time from the traditional 4–8 hours to about 1 hour. This dramatically improves the productivity of blog operations.
• Improvement in Content Quality and Strategy
  With the time created, the person in charge is freed from the "labor" of article creation. They can concentrate on tasks directly linked to results, such as strategic content planning, keyword selection, and data analysis.
• Strengthening Customer Engagement and Improving Customer Acquisition
  By stably transmitting high-quality, community-based content, you create continuous touchpoints with prospective customers. This builds trust and leads to property inquiries and store visits.

Target Figures for 12 Months from Implementation KGI:

• Property inquiries from blog articles: Achieve an average of 10 per month KPI:
• Blog article production time: Reduced by 75%
• Site traffic from organic search (PV): 200% year-over-year increase