Hotel

Optimizing Amenity Strategy with AI | AI-Driven Trend Analysis and Procurement Efficiency

Analyze cutting-edge amenity trends in the market using AI. Use Perplexity Sonar and Sensei AI - Hospitality to quickly make procurement decisions that lead to increased customer satisfaction.

mitsumonoAI

16 Dec 2025 — 4 min read

Challenges in Amenity Selection in the Lodging Industry

For lodging facilities like hotels and ryokan (traditional inns), amenities are a critical factor influencing customer satisfaction. However, relying solely on the experience and intuition of the person in charge for amenity selection makes it difficult to grasp rapidly changing trends and make effective, data-driven procurement decisions.

By utilizing AI, you can dramatically streamline the processes of information gathering, trend analysis, and decision-making. Furthermore, the acquired expertise can be shared across the entire organization, preventing knowledge from becoming tied to individuals.

3 Benefits of Using AI for Amenity Selection

Rapid and Comprehensive Trend Analysis
- Perplexity Sonar instantly gathers and summarizes web information, allowing you to grasp the latest market trends.
Customer-Centric Decision-Making
- Sensei AI (Hospitality) analyzes the impact on customer satisfaction based on trend information and extracts the amenity elements that should be introduced.
Efficiency in the Negotiation Process
- The AI creates the Request for Proposal (RFP) email to suppliers, allowing the person in charge to focus on decision-making and information sharing.

Practical Steps | Amenity Trend Analysis and Procurement Efficiency

We explain the concrete procedures for utilizing "Perplexity Sonar" and "Sensei AI - Hospitality" to streamline amenity trend analysis and procurement decision-making.

Step 1: [Perplexity Sonar] Summarize Market Trends

First, utilize Perplexity Sonar to identify the latest amenity trends. Set the search range to "Year" and input the following prompt:

"Investigate the latest amenity trends in the current lodging industry, such as sustainability and personalization, and their impact on customer satisfaction when investing in them."

Perplexity Sonar extracts relevant information from the search results and presents it in a summarized format. Be sure to save the obtained trend information (especially the parts related to the impact on customer satisfaction) using the clip function.

Step 2: [Sensei AI - Hospitality] Identify Amenity Elements to Introduce

Based on the trend information collected and saved in Step 1 using Perplexity Sonar, ask specific questions to Sensei AI (Hospitality).

First, send the following text to start the chat:

"We want to analyze the key elements to prioritize in amenity selection to improve customer satisfaction at our tourist hotel. Based on the market trend research results that I will attach later, please propose specific amenity elements that would be effective, with prioritized order"

Next, send the saved research document on hotel amenities from Step 1. Sensei AI (Hospitality) will provide an analysis result based on industry knowledge.

Based on the collected trend information and industry knowledge, an analysis result tailored to your company's situation, along with recommended amenity elements, will be extracted.

If the AI outputs "Confirmation Items," providing answers and supplementary information where possible will further enhance the analysis accuracy.

Based on this AI analysis result, discuss and decide internally on the feasibility of introducing specific amenities.

Step 3: [Sensei AI - Hospitality] Create Negotiation Email to Suppliers

For the amenities you have decided to introduce, ask Sensei AI (Hospitality) to create the Request for Proposal (RFP) email text to suppliers.

"Please create a negotiation email draft to request a proposal from a reliable supplier regarding the new amenity ([Specific Amenity Name]) our hotel is considering introducing."

The AI will create a professional and polite negotiation email draft. Review the created draft, make necessary minor adjustments, and use it for sending to the suppliers.

Step 4: Practical Deployment and Expediting Decision-Making

Share the negotiation email draft created by the AI with the procurement staff and use it for direct communication with suppliers.

Role of the Staff:
- Sending the email, initial response to supplier replies, and information sharing.
Expediting Decision-Making:
- The efficiency gained from AI in information gathering, analysis, and email drafting significantly speeds up the final procurement decision and internal approval process.

✅ Completion Checklist

By practicing these steps, aim for the following state:

Latest amenity trends are grasped quickly and comprehensively.
Amenity elements contributing to customer satisfaction improvement are clear.
RFP email drafts to suppliers are efficiently created by the AI.
The amenity selection and procurement decision process is dramatically streamlined.

Summary: Optimizing Amenity Strategy and Boosting Customer Satisfaction with AI

This article introduced concrete steps for streamlining the entire process, from amenity trend analysis and procurement negotiation to the final decision, using Perplexity Sonar and Sensei AI (Hospitality). Introducing AI enables the rapid grasping of the latest trends, the selection of amenities directly linked to increased customer satisfaction, and the dramatic efficiency of the procurement negotiation process.

We encourage you to revolutionize your amenity strategy with the power of AI and achieve both increased customer satisfaction and business growth simultaneously.

The potential for AI utilization in the lodging industry is not limited to amenity selection. AI can contribute to strengthening your company's competitiveness in all aspects of business, including product planning, customer analysis, personalized service provision, and effective campaign development.

Information on how to use the various tools and the latest updates can be found on the following site.