Business Concept Design : Capturing the "True Voice" of Customers Through AI-Driven Persona Insights

Is your "customer image" based on assumptions?

When planning a new business or service, we often create hypotheses like, "I'm sure this is what our customers are thinking." But what if that customer image is actually just the creator’s wishful thinking or a collection of assumptions?

The "Three Traps" of projects that lose sight of the customer

• Ambiguous Concepts:
  Because the target is vague, the "who" and "what" of your offering become blurred, resulting in a project that doesn't resonate with anyone.
• Frequent Reworking:
  Discovering after development has started that your idea "didn't match the target's needs" leads to major backtracking or, in the worst case, project failure.
• Challenges in Internal Buy-in:
  When asked "Why this target?" you cannot provide objective evidence, making it difficult to reach a consensus among stakeholders.

These issues stem from failing to achieve maximum "customer clarity" in the early stages of a project.

By reading this article, you will learn the specific process of using AI to solve these problems—eliminating subjective bias and designing a robust business concept based on data and insights.

AI Becomes Your "Dedicated Researcher" and "UX Designer"

mitsumonoAI provides two powerful AI assistants to support the foundation of your business concept design. It’s like having a top-tier market researcher and a UX designer who specializes in customer experience join your planning team.

• Mission Feature:
  This verbalizes and defines the "soul" of your project—the value you want to deliver, for whom, and for what purpose. This is the most important compass and serves as the foundation for all subsequent AI reasoning.
• Persona Creation Assistant:
  Based on your defined mission, this tool automatically generates realistic virtual customer profiles (personas) that go beyond simple demographics (age, gender, etc.) to include specific lifestyles, values, and even "pain points" (the problems they struggle with).

By linking these AI tools and engaging in dialogue with them, you can uncover the "insights" (true feelings) hidden deep beneath a customer’s surface-level needs—things they may not even have verbalized themselves—dramatically increasing your chances of business success.

Step-by-Step: Deep-Diving into Customer Insights with AI

Step 1: [Mission Registration] Verbalize the Project's "Soul" and Share it with the AI

First, clearly define the "purpose of the business," which serves as the foundation for everything, and install it into the AI as a "Mission." (In this case, let’s imagine a local bakery cafe planning a new product.)

[Preparation & Execution]
Open "My Mission" from the mitsumonoAI settings screen and enter the project’s philosophy and goals.

Step 2: [Persona Creation Assistant] Let AI Draw a Customer Profile from the Common Traits of "Regulars"

Next, using the defined mission and fragments of information about the customers you interact with daily, have the Persona Creation Assistant draw the outline of a "customer who is likely to become a fan of the shop."

[Preparation & Execution]
Launch the assistant and select the mission created in Step 1. In the "Target List" column, you don't need to enter a perfect persona; instead, simply list the vague characteristics of "customers who visit often" that you’ve noticed during daily service.

When you click the "Create" button, the AI finds common denominators from these fragments of information and proposes several high-resolution persona patterns with specific lifestyles and values.

The goal of this step is not to create a perfect persona. It is to use the power of AI to "verbalize and structure" the vague customer images in your head to get a "drafting board" for the next deep dive.

Step 3: [Dialogue with AI] Deep-Dive into the "True Voice" of the Generated Persona

Once the persona is complete, the real work begins. Use an AI chat (such as GPT-5 Thinking) to "talk" to this persona and dig into their insights.

[Preparation & Execution]
Launch the AI chat (e.g., GPT-5 Thinking), present the generated persona, and ask the AI to answer as if they were that person.

By having the AI act as the persona, you can draw out the specific, honest feelings of the target, which significantly improves the clarity of your business concept.

Applications: Personas are the Starting Point for All Marketing

The high-resolution personas created through this process can be utilized in every aspect of your business.

• Feedback for Product Development:
  Based on the insights gained from dialogue with the persona, use the Product/Menu Development Planner to optimize specific recipes and pricing.
• Formulating SNS Content Strategy:
  Based on the commonalities of posts the persona "saves," use the Post Creation Workflow to create specific social media posts, increasing the precision of your communication.
• Improving Store Design and Service:
  Based on the persona’s values (e.g., "wanting to spend time with children without feeling awkward"), review store layouts and service manuals to improve the overall customer experience.

Summary

This article introduced three specific steps for using AI to deep-dive into "customer insights," which are the core of business concept design.

• Step 1: Define the Mission, the "soul" of the business.
• Step 2: Have the AI draw objective "customer profiles" (personas).
• Step 3: Deep-dive into the persona's "true feelings" (insights) through AI dialogue.

AI is a powerful partner that gives your planning the most important compass of all: the "customer’s perspective."

Why not break away from your own assumptions and work with AI to create a business that is truly needed and strikes a chord with your customers?

mitsumonoAI is a specialized AI platform designed to simultaneously improve the quality and speed of business operations.

Beyond business concept design, it can be used to solve various business challenges, improve efficiency, and create new value for your company.

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