Accelerating Your Takeout Business with AI | A Guide to Integrated Strategy Planning for New Product Development and SNS Operations

Tools Used

• Product/Menu Development Planner
• SNS Operations Strategy Planner

Developing Takeout Products to Meet Evolving Food Needs

The takeout market has become an indispensable part of modern food culture. As consumer needs diversify, developing products that meet customer demands and strategically disseminating information via SNS are essential to beat the competition and continue to grow sales.

With mitsumonoAI, you can consistently execute everything from menu development—capturing takeout market trends and efficiently developing new products that resonate with the target audience—to the formulation of an "SNS Operations Strategy."

This guide introduces the process for developing a "Lunch Box" takeout product, using a hypothetical Italian restaurant as an example. Let's harness the power of AI to respond to changing food needs and accelerate business growth.

Concrete Steps

Step 1: Grasping Needs

▶︎Perplexity Sonar

First, research the latest takeout market trends and the specific menu items consumers are looking for. Here, we'll use the AI search engine "Perplexity Sonar" to streamline information gathering.

Select the "Year" search range and give the following instruction to find out what popular takeout menu items include:

Based on the information output by Perplexity Sonar, consider what kind of takeout menu to create.

In this case, considering market needs and the company's strengths, we've decided to develop a "Lunch Deli Box (Pasta + 3 Deli Items)."

Step 2: Planning the Takeout Menu

▶︎Product/Menu Development Planner

Next, input the information about the menu decided in Step 1 (Lunch Deli Box) into the "Product/Menu Development Planner," and click "Generate" to output the answer.

Based on the input information, the AI will propose the concept for the new lunch box, specific menu ideas, and the optimal price range for the target audience.

Based on the output menu ideas, finalize a menu that is realistically feasible, taking into account the company's resource situation and material procurement.

Step 3: Registering a Mission for Promotional Activities

▶︎Mission

Register a mission for the promotional activities of the newly decided takeout menu, the "Lunch Deli Box (Pasta + 3 Deli Items)." This mission will serve as the core for formulating the SNS operations strategy in the next step.

Step 4: Formulating the SNS Operations Strategy

▶︎SNS Operations Strategy Planner

Based on the mission registered in Step 3, utilize the "SNS Operations Strategy Planner" to formulate an effective promotion strategy for the new product.

Input the information as follows and click "Create."
This time, we added information about advertising costs and campaign execution.

• Campaign Details: 10% off for first-time lunch box orderers who follow the official Instagram account

Based on the input, the operational policy, content ideas, and posting schedule are output all at once. Information regarding ad budget allocation and targeting for advertisements is also included.

Furthermore, optimize the strategy by asking questions such as, "Please create the posting schedule for January 2025. This month will be a campaign focus month," and "What are the most effective hashtags?"

Finally, by operating the SNS based on the confirmed posting schedule, you can aim for results aligned with the strategy.

Step 5: Coordinating Development and Promotion to Launch the New Product

Coordinate the new product proposed by the AI with the SNS operations strategy and launch the new product into the market.

Through development based on the plan and strategic SNS dissemination, the goal is to quickly raise awareness of the new product, expand takeout business sales, and acquire new customer segments.

By leveraging AI, you can quickly respond to changing food needs and accelerate business growth in this way.

Expected Outcomes of Utilization (Examples)

• Streamlining Product Development
  AI proposes new product ideas based on market trends and customer needs, speeding up the development process.
• Optimizing SNS Operations Strategy
  AI supports the formulation of an SNS dissemination strategy that effectively reaches the target customer while maximizing the appeal of the new product.
• Increased Sales and New Customer Acquisition
  Attractive new products and strategic SNS promotion lead to increased takeout sales and the acquisition of new customer segments.
• Strengthening Brand Power
  Continuously offering products that meet customer needs improves the company's brand image and trust.
• Reducing Workload
  Since AI supports everything from product concept planning to SNS operation planning, it significantly reduces the time and effort for staff, allowing them to concentrate on essential tasks such as menu development and prototyping.

Target Figures for One Year (Reference Example)

KGI:

• Monthly sales of the takeout business: 20% increase year-over-year

KPIs:

• Number of new products developed and released: 4 or more per year
• New product sales volume: 100% achievement of monthly sales goal
• Average engagement rate of new product-related SNS posts: 8% or more

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