"Blog Article Generation Workflow" to Achieve Both SEO and Bookings: A Guide to Writing Accommodation Plan Descriptions

Using the Tool

• Blog Post Creation Workflow

An Efficient Guide to Writing Descriptions That Maximize the Appeal of Your Accommodation Plans

When an accommodation facility releases a new plan, deeply exploring the story behind the plan and the special experience it offers in a blog post is key to fostering reader empathy and anticipation. Furthermore, implementing appropriate SEO measures can drive traffic from search engines. On the other hand, the description on a booking site needs to concisely convey the plan's appeal to immediately stimulate the target customer's desire to "Book Now."

The method we introduce here, utilizing the "Blog Post Creation Workflow," is how you can efficiently and effectively create these two descriptions with their different roles.

In this article, we will explain the specific method of how AI can create both the blog post and the booking site description, leading to the successful sale of a new accommodation plan.

Specific Steps

Using the accommodation plan, "Seasonal Exclusive! Ultimate Relaxation Plan," as an example, we will walk through the blog post creation process and the steps to efficiently create an attractive booking site description.

Step 1: Register the "Mission," the Core of the Plan

▶︎ Add Mission

First, clarify the plan's purpose and target audience and register the foundational information for the text to be generated.

Step 2: Create a "Blog Post" That Elicits Empathy

▶︎ Blog Article Generation Workflow

Select the mission registered in Step 1 and execute the "Blog Article Generation Workflow." Follow the instructions and suggestions from the AI to generate a narrative-rich article through the following process.

Follow the output instructions and suggestions to generate a narrative-rich article through the process.

• Keyword Selection and SEO Design: Select keywords that match the plan's image and are easily searchable. Keywords are crucial for driving traffic to the blog.
• Determining an Attractive Title: Determine a title that best conveys the plan's appeal and encourages clicks.
• Outline/Lead Selection: Select an introduction (lead) that resonates with readers and an article structure (outline). Then, generate the main body text, which deeply explores the plan's story and experiential value.
• Text Adjustment: Give adjustment instructions to match the specific plan details, for example: "Please change the weekend model schedule to 1 night and 2 days, Saturday to Sunday."

Step 3: Generate the Booking Site Description

Once the main body of the blog post is complete, instruct the AI based on that content and the selected keywords: "Create the optimal plan description for publishing on [Site Name (Example: ⚪︎⚪︎ Travel)]."

The keywords and selling points chosen for the blog post are transformed by this instruction into a concise, booking-incentivizing text suitable for the booking site.

Step 4: Use as the Plan Details Description

Utilize the highly empathetic text generated in Step 3 as the description for the accommodation plan on the booking site.

Outcomes Achieved Through Utilization (Example)

• Rapid Creation of Attractive Descriptions and Quality Improvement (Improved Time Efficiency)
  The AI extracts the components of the blog post (story, emotional selling points) that will gain the target audience's empathy and interest based on the "Mission," and then summarizes them concisely for the booking site. This significantly reduces the effort and time spent finding words from scratch.
• Efficiency in Customer Acquisition and Maximizing SEO Effects (Synergy Through Consistency)
  Since the SEO-optimized blog post and the booking site plan description can be created and distributed simultaneously, consistency in information dissemination is achieved. This simultaneously enhances the efficiency and quality of the overall customer acquisition effort: traffic via search engines (blog) and increased booking conversion rates (booking site).
• Contribution to Increased Customer Booking Intent and Number of Bookings (Strengthened Appeal)
  By transferring stories and expressions that resonate with the customer's worries and desires to the booking site description, readers recognize the plan as an "experience they need." This emotional appeal significantly raises customer anticipation, directly leading to increased booking intent and conversion rate.

Goal Figures After the Plan Availability Period

KGI:
Achievement of the new accommodation plan's target booking number (50 bookings): 100%

KPIs:
・Transition rate from plan description to booking site: 15% improvement
・PV count for AI-generated blog posts: 5,000 PV/month or more
・Plan details page viewing rate after reading the description: 10% improvement

Summary

In this article, we introduced the specific steps to efficiently generate a blog post that resonates with the target audience and a booking site description that boosts booking intent.

Modern customers are not just looking at the "facility and price" but also the "story of the experience gained with that plan" and "a background they can relate to."

Utilize mitsumono AI to achieve both storytelling and efficiency, leading your new accommodation plan to success.