Blog Post Creation Workflow | How to Develop Introductions for Different Media from a Single Article

Tools Used

• Blog Post Creation Workflow

Streamlining Information Provision to Local Media

Opportunities to introduce a company or store are varied, including advertising in local free papers, responding to interviews, creating store brochures, and posting comments on gourmet information websites. However, because each medium has different objectives, character limits, and reader demographics, the effort is often spent summarizing content from scratch, considering "what is most effective" each time. This process is a significant drain on the time and effort required for information dissemination.

This article explains how to efficiently create content by first developing a single, comprehensive base article that fully captures the store's appeal, and then expanding that article for use across various media.

Specific Procedures

Step 1: Create a "Mission" that Condenses the Store's Appeal

▶︎Add Mission

First, add a "Mission" which serves as the foundational information for an attractive introductory text, packed with the store's "selling points" and "unique commitments."

Step 2: Create a Store Introduction Article

▶︎Blog Article Generation Workflow

After setting the "Mission," select the "Blog Article Generation Workflow."

By inputting detailed information into the Mission, such as the store's overview, awards, chef's commitment, and store strengths, the system will generate a blog post that maximizes the store's appeal, based on the set mission information.

Selecting Keywords
Select the keywords that represent the biggest selling points and must be included in the introduction.

Selecting Article Title Candidates
Similarly, select titles by combining phrases that could be used as a common catchphrase across various media.

Creating Detailed Outline / Lead Text / Keyword Strategy Proposal
Choose the article structure that can most comprehensively introduce the restaurant's information.

Reviewing the Article Body
Based on the content specified in the previous steps, an article is generated that comprehensively includes the store's basic information, strengths, and commitments.

Step 3: Adjust the Created Article for Each Medium

The article generated by the AI becomes the "Master Copy."

By providing instructions tailored to the characteristics and objectives of each medium, you eliminate the effort of creating drafts from scratch every time, enabling consistent and efficient information dissemination.

Results Achieved Through Utilization (Example)

• Dramatic Reduction in Time and Effort for Creating Introductions
  The staff's task is limited to giving instructions to the AI and making minor adjustments, reducing creation time from several hours to a few minutes or tens of minutes.
• Improved Quality and Speed in Media Relations
  The quality of responses remains consistent in situations requiring speed, such as urgent interview requests or last-minute draft submissions, preventing missed opportunities.
• Enhanced Brand Recognition Through Consistent Information
  DisseminationConsistency in messaging across various media deepens customer understanding of the brand, leading to increased recognition and trust.

Conclusion

By leveraging the versatile introductory base created with the "Blog Post Creation Workflow" for various media exposures, we have significantly improved the efficiency and quality of information dissemination.Let's use the power of AI to swiftly provide consistently attractive store introductions and maximize exposure opportunities in local media.