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How to Devise "Memorable" Welcome Services for Accommodation Facilities

We introduce a method for quickly designing and implementing "memorable hospitality" that enhances the first impression of the stay experience.

mitsumonoAI

mitsumonoAI

— 3 min read
How to Devise "Memorable" Welcome Services for Accommodation Facilities
Photo by Adi Goldstein / Unsplash

Tool Used

  • Product/Menu Development Planner

Creating that "Initial Wow Factor"

"Just tea and a snack feels a bit lacking, but I don't know what else to offer."

"I can't come up with good ideas, and the presentation is always the same."

In such cases, mitsumonoAI can propose multiple feasible and impressive hospitality ideas based on the facility's strengths, seasonality, local ingredients, target demographic, and more.

This method is applicable not only to welcome services but also to adding creative touches to breakfast or creating a lasting impression in the guest rooms.

Specific Steps

Step 1: Organize the Direction of Materials and Presentation Based on the Facility's Characteristics and Target

Summarize the ingredients and drinks you want to use, the service space, and the unique "essence" you want to convey.

Specifically clarifying non-negotiable conditions, such as "I absolutely want to use this ingredient" or "This presentation must be included," will increase the accuracy of the AI's suggestions and make it easier to obtain ideas that fit your site.

For example, organize the following points:

💭
・Ingredients and drinks to use: Black soybean tea, plum juice
・Serving scene/timing: Lobby, guest room, during check-in
・The "essence" or worldview of the inn/facility you want to express: The transition of the four seasons, local warmth
・Target customer segment: Travelers aged 60 and over, out-of-prefecture guests interested in Japanese culture experience

Step 2: Input Information into the "Product/Menu Development Planner"

Refer to the input example below and enter information relevant to your facility.

Step 3: Select and Adjust Ideas based on "Feasibility"

Evaluate the ideas output by the AI from perspectives such as:

💭
・Does it require too much effort or preparation time?
・Can the operation be handled by one person?
・Can procurement and storage be managed without difficulty?
・Does it match the inn's atmosphere and seasonality?

Step 4: Refine the Idea into a Feasible Presentation through Dialogue with the AI

Develop the output idea into a feasible presentation by carrying out a dialogue like the following:

"Make the composition simpler and easier to serve."
"Change the presentation to express seasonality using only the black soybean tea."
"I also want an idea for people who do not like sweets."
"Change the ingredients to something that the elderly demographic would find 'nostalgic'."

Expected Outcomes of Implementation (Reference Example)

By devising a "memorable" welcome service that considers the accommodation facility's strengths, seasonality, local ingredients, and target demographic, you can enhance the first impression of the stay, deepen customer satisfaction, and foster positive feelings toward the facility. As a result, this contributes to an increase in repeat customers and the acquisition of new customers through word-of-mouth.

Target Figures for the Initial 6 Months of Implementation

KGI:

  • Overall rating of the facility on review sites: Improvement of 0.2 points or more from the current status (e.g., from 4.0 to 4.2)

KPIs:

  • Customer survey rating regarding the welcome service: Average 4.5 points or higher (out of 5 points)
  • Cumulative number of positive mentions regarding "welcome service" on review sites: 20
  • Response rate for customer satisfaction surveys at check-in or early during the stay: Increase by 10% from the current status

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