Weekday Occupancy Improvement Strategy | AI-Driven Development of Niche Market Accommodation Plans and SNS Marketing Strategy

Tools Used

• Product/Menu Development Planner
• SNS Operations Strategy Planner

Niche Market Development to Solve Low Weekday Occupancy

One way to solve the challenge of low weekday occupancy for accommodation facilities is to not only focus on existing target segments but also to plan packages that appeal to "niche customer segments" that have not yet been tapped, and then execute an effective customer acquisition strategy. However, accurately grasping the needs of a niche segment, planning tailored packages, and devising a strategy for effectively promoting those packages on SNS requires specialized knowledge and a significant amount of time.

This article explains the specific procedures for leveraging two AI tools—the Product/Menu Development Planner and the SNS Operations Strategy Planner—to develop a limited-time package targeting niche customers for low-occupancy weekdays (Tuesdays and Wednesdays), all the way through to formulating an SNS marketing strategy to effectively promote that package.

Specific Procedures

Step 1: Plan an Accommodation Package for a Niche Market, Limited to Weekdays

▶ Product/Menu Development Planner

Focus on low-occupancy weekdays (Tuesdays and Wednesdays) and have the AI plan a package that resonates with a specific niche customer segment.

Discuss the package ideas obtained from the AI internally and decide on a preliminary plan. Save the concept to the clip for use in the next step.

Step 2: Add the Confirmed New Package Promotional Project to the Mission

▶ Mission Addition

Step 3: Formulate a Customer Acquisition Strategy with the SNS Strategy Planner

▶ SNS Operations Strategy Planner

Have the AI formulate an SNS marketing strategy to effectively deliver the weekday-only package planned in Step 1 to the target niche customer segment.

In addition to the concept saved in the clip, provide the following extra instructions to make the SNS operation strategy more practical.

Step 4: Conduct Internal Discussion on the Strategy, then Execute and Verify

Based on the suggested plan improvements and SNS marketing strategy derived from the dialogue with the AI, hold internal discussions and finalize a concrete execution plan. Then, execute the initiatives according to the plan and verify the results.

4-1. Develop an Execution Plan

Based on the AI's proposals, finalize the specific package details, the method of appeal to the target segment, the SNS posting schedule, assigned personnel, and budget. Flesh out the SNS posting content plan (photo/video preparation, posting frequency, expression tailored to the target, etc.).

4-2. Execution and Verification

Execute the promotion of the limited-time package and the SNS promotion based on the formulated plan. Analyze the package booking status and the reaction to SNS posts (reach, engagement rate, etc.) to verify the achievement of initial goals and the effectiveness of the initiative. The verification results will be used to improve the planning of the next weekday-only package and the SNS strategy.

Results Achieved Through Utilization (Examples)

• Niche Market Development and Weekday Occupancy Improvement
  AI analysis and proposals help capture the needs of previously overlooked niche customer segments, and planning weekday-only packages leads to the resolution of low-occupancy days.
• Formulation of Effective SNS Customer Acquisition Strategy
  The AI proposes effective hashtags, posting times, and content themes that resonate with the target segment, maximizing the effectiveness of SNS promotion.
• Increased Operational Efficiency and New Idea Generation
  AI support for everything from package planning to SNS strategy formulation reduces the burden on staff, allowing them to focus on more creative tasks.

Target Figures After 6 Months

KGI (Key Goal Indicator):

• Room Occupancy Rate on Tuesdays and Wednesdays: Increase to an average of 50%

KPI (Key Performance Indicators):

• Bookings for Weekday-Only Packages: 30 per month
• Traffic from SNS Posts Related to Weekday-Only Packages: 100 per month
• Engagement Rate for SNS Posts Related to Weekday-Only Packages: Average 5% or higher

Summary

As explained in this article, linking the "Product/Menu Development Planner" and the "SNS Operations Strategy Planner" allows for a highly effective approach to improving weekday occupancy, which is often a challenge for accommodation facilities.

This strategy planning method, which does not rely on the experience or intuition of staff but instead generates niche packages based on the concrete needs and behavior patterns of the target segment—and even formulates the optimal SNS marketing strategy to deliver those packages to the customers who need them—not only leads to increased operational efficiency and reduced staff burden but also ensures the successful excavation of demand in previously overlooked niche markets, directly contributing to the concrete result of increased room occupancy.

Be sure to leverage AI as a partner to assist in strategic planning for improving weekday occupancy.