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Recruitment in the SNS Era | How to Create a Video Script That Resonates with Candidates

We introduce how to efficiently acquire the talent you seek through strategic persona definition by AI and the creation of engaging recruitment videos.

mitsumonoAI

mitsumonoAI

— 4 min read
Recruitment in the SNS Era | How to Create a Video Script That Resonates with Candidates
Photo by Christina @ wocintechchat.com / Unsplash

Tools Used

  • Sensei AI
  • Video Script Creation Workflow

Challenges in Recruitment in the SNS Era and the Importance of Video Utilization

In recent years, corporate recruitment has commonly incorporated SNS, allowing companies to approach a wider range of candidates. However, simply posting job information often fails to sufficiently convey the company's appeal or corporate culture, and it frequently does not resonate with potential applicants.

Especially for the younger generation and those who use SNS daily, it is necessary to utilize video to realistically convey the company's attractiveness and work environment, rather than relying solely on text-based information.

This article introduces how to efficiently create recruitment videos that will resonate with applicants, utilizing "Sensei AI" and the "Video Script Creation Workflow." Please check the steps for acquiring applicants who match your desired persona.

Specific Steps

Step 1: Clarifying the Ideal Candidate and Consulting on Recruitment Challenges

▶︎ Sensei AI (for the restaurant/accommodation industry, etc.)

First, start the consultation by providing the following information to Sensei AI.

Consultation Text (Example)
"I am recruiting young full-time employees to be in charge of guest services (front desk/room attendants) at my ryokan (Japanese inn). I want to hire people who enjoy talking to customers, are cheerful, eager to learn, and will work for us for a long time. Currently, few young people apply, and I am also troubled by mismatches that occur after hiring, even when I thought they were good during the interview.
I want to create a video for recruitment activities, so please answer the questions I will send next, based on the information above."

Next, we will obtain specific information that can be directly used for each item in the "Video Script Creation Workflow" using the following questions.

Video Script Creation Workflow ItemExample Question for Sensei AI
PlatformIf I am posting a video for full-time recruitment, which SNS (YouTube, Instagram, etc.) is the most effective?
Video Theme/TopicWhat should I convey in the video so that young people become interested in my ryokan and want to work here? Please think of 3 specific video theme ideas.
Tone/StyleShould the video's atmosphere be cheerful, or should it be calm? Please tell me the image for the "Tone/Style."
Objective/CTA (Optional)What should the CTA (Call to Action) be set to so that people who watch the video apply for the job? (e.g., prompting inquiries, etc.)
Target (Optional)Please summarize the "Target (Ideal Candidate)" for this video in under 100 characters.
Video Length (Optional)If I want to recruit that target demographic, what is the appropriate video length in seconds?

The information corresponding to each question will be sequentially compiled into clips.
This information will be used as input in the next step.

Step 2: Creating the Full-Time Recruitment Video Script

▶︎ Video Script Creation Workflow

Based on the advice obtained from Sensei AI in Step 1 (refer to the clips), input the information into the Video Script Creation Workflow and click "Generate."

Once the script is generated, review the content and scrutinize whether it effectively conveys the appeal to applicants.

If necessary, refine it by giving Sensei AI instructions for corrections or additions.

Correction/Addition Instructions (Example)
"Please make the CTA at the end of the video, which encourages applicants to take a specific next action (e.g., registration for the recruitment orientation on [Date]), more appealing."
"I want to add a scene that intuitively conveys the appeal and rewards of working at the ryokan to applicants."
"Can we use footage of the actual work setting and smiling staff?"

Step 3: Actual Job Content Production

Based on the finalized script, film the video and disseminate it as recruitment content that resonates with applicants.

After dissemination, check the access data for the SNS and website, as well as the viewing status, and utilize this information for future initiatives.

Expected Results and Goals (Reference Example)

By utilizing Sensei AI and the Video Script Creation Workflow, increased efficiency and effectiveness in recruitment activities can be expected. Based on objective advice from AI, the script for recruitment videos that resonate with applicants can be created, which enhances the appeal to potential candidates and also leads to a reduction in recruitment mismatches.

Target Metrics for the 6-Month Period

KGI :

  • Number of full-time employees hired who match the ideal persona: 3 people

KPI :

  • Number of visitors to the recruitment website via the recruitment video: 1,000 people
  • Number of participants in the company orientation after watching the recruitment video: 50 people
  • Recruitment video reach on SNS: 5,000 people

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