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Discover Your Restaurant's "Unwavering Appeal" with AI | A Branding Language Guide for Restaurants

"What's my shop's true appeal?" The answer lies in customer reviews. We explain how to use AI to analyze feedback, define core "Brand Words," and anchor your messaging. Build a consistent brand that stands out on social media with these concrete steps.

mitsumonoAI

mitsumonoAI

— 4 min read
Discover Your Restaurant's "Unwavering Appeal" with AI | A Branding Language Guide for Restaurants

Tools Used

  • Review Analysis Assistant
  • Sensei AI - Restaurant
  • Mission Function

How to Define and Communicate Your Business's Strengths from Customer Reviews using AI

"We put a lot of effort into our food, but the appeal isn't being properly conveyed..."

"Even when we post on SNS, our content ends up looking similar to other restaurants..."

"Ultimately, what exactly is our restaurant's 'selling point'?"

In the fiercely competitive restaurant industry, it is essential to clearly define your "unique appeal" that competitors lack and consistently communicate it to continue being chosen by customers. However, it is difficult to objectively re-examine your business's charm while dealing with daily operations. This article introduces the concrete steps for using AI to discover your business's "unwavering core" from customer voices and make it the source of all your creative content.

Specific Procedures

Step 1: Dig Up the "True Appeal" Lying in Customer Voices with AI

▶ Review Analysis Assistant

Hints about how your restaurant is viewed by customers are hidden in "reviews" posted on gourmet sites and social media. First, use AI to aggregate and analyze these scattered, raw customer voices to objectively extract the points where they genuinely feel value. The Review Analysis Assistant collects reviews and automatically summarizes trends in positive and negative opinions simply by inputting the URLs of the sites you want to analyze.

[Input Tips]
It is crucial to analyze not only your own reviews but also to perform a competitor analysis on the restaurants you are benchmarking. Comparing with competitors will more clearly highlight your unique appeal and the areas that need improvement.

Step 2: Define Brand Words as the "Soul of the Restaurant" with AI based on the Analysis Results

▶ Sensei AI - Restaurant

Once the objective data is available, the next step is to verbalize the core of your brand, which can be called the "soul" of the restaurant. Work with AI, which has a deep understanding of the restaurant context, to elevate the analysis results into unique "Brand Words."

[Example of Instructions (Prompt) to AI]
"Based on the [Analysis Results] below, propose three 'Brand Words' that best condense the appeal of our establishment (Italian Dining). The target audience is 'women in their 30s who seek a small luxury in their daily life.'
[Analysis Results]
・The greatest appeal is the combination of the "authentic old Japanese house" (Komi-inka) offering an extraordinary space and the unexpected pairing with authentic Sri Lankan curry.
・Highly rated for a strong signature menu item and the convenience of quick table turnover despite long lines.
・Lack of clear communication regarding the hard-to-find location and unique rules suggests room for improvement in pre-visit information sharing.
・Clear differentiation exists between our restaurant, which competes on "atmosphere," and the competitor, which competes on "taste and convenience." "

Furthermore, it is possible to ask the AI to generate concept statements and hashtags for these Brand Words.

Step 3: Register the Brand Words as a "Compass" in AI to Ensure Consistency in Communication

▶ Mission Function

Even with excellent Brand Words defined, it is meaningless if the core shifts in daily posts. Register the Brand Words defined in Step 2 as a "Mission" in the AI to serve as an "unwavering compass" for all future creative production.

[Input Tips]
Fill in each field based on the concept statement suggested by Sensei AI. Specifically, clearly describing the defined Brand Words in the "Core Message/USP" will determine the quality of the AI's future output.

By registering this Mission, you can simply select this Mission when using the Post Content Creation Workflow or Blog Article Creation Workflow in the future, and the AI will consistently generate content aligned with this brand core.

Results Achieved Through Utilization (Examples)

  • Establishment of Brand Identity
    Through dialogue with AI, the restaurant's unique, previously vague value and concept are verbalized, establishing a clear brand identity that is understandable to anyone.
  • Differentiation through Creative Consistency
    Based on the established brand concept, consistency in creative content across all customer touchpoints—SNS, menus, website, etc.—ensures clear differentiation from competitor restaurants.
  • Improved Brand Recognition and Fan Acquisition
    Consistent communication increases brand recognition and leads to the acquisition of highly loyal fans who resonate not just with the price but with the restaurant's concept and world-view.

Target Figures for the 6-Month Period of the Initiative

KGI (Key Goal Indicator):

  • Increase in Branded Searches for the "Restaurant Name" on Google: 15% increase

KPI (Key Performance Indicators):

  • SNS Post Engagement Rate (Likes/Saves): 20% improvement
  • Percentage of New Customer Survey Respondents who answered "Drawn by the restaurant's concept" as the "Reason for Visit": 10% increase

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