Automating SNS Management with AI | A 1-Month Posting Plan to Solve Restaurants' "Failure to Sustain"

Tools Used

• Mission Function
• Content Marketing Planner
• Post Content Creation Workflow

AI-Powered SNS Content Planning and Automated Generation

"I know SNS is important, but I don't have time to think about posting every day..."

"I tried hard for the first month, but in the end, I couldn't keep it up..."

"I've run out of ideas, and my post content is gradually becoming haphazard..."

The biggest enemy in restaurant SNS management is the "inability to sustain it." Maintaining a strategic flow of information amidst busy daily operations is extremely difficult. However, AI might solve this problem. This article introduces the concrete steps to semi-automate SNS management and maintain continuous information sharing with minimal effort by entrusting "strategy planning" and "content mass production" to AI.

Specific Procedures

Step 1: Teach AI the "Soul of Your Restaurant." Create a Posting Core with Mission Registration

▶ Mission Function

The most critical first step in automating SNS management is this "Mission Registration." By teaching the AI the "unwavering core"—such as your restaurant's concept and target customers—here, all future AI-generated content will be consistent and aligned with the soul of your restaurant.

[Input Tips]
Specifically describing your restaurant's "commitment" and "feelings for the customers" in each section is key to enhancing the AI's accuracy. Once registered, you can call up this information in various tools.

Step 2: Entrust the "Strategist" Role to AI. Automatically Plan a 1-Month Posting Schedule

▶ Content Marketing Planner

Stop agonizing daily over, "What should I post today?" Based on the Mission registered in Step 1, have the AI plan a strategic posting schedule for one month.

A concrete content calendar is also generated, clearly indicating what to post and when.

Step 3: Entrust the "Writer" Role to AI and Generate Post Content

▶ Post Content Creation Workflow

Once the strategy is decided, the next step is to create the post content according to that plan. It is possible to generate multiple post ideas aligned with the content calendar created in Step 2.

The staff member only needs to slightly touch up the generated text and set it up in the SNS scheduled posting function along with a photo. This dramatically reduces the time spent on SNS management.

Results Achieved Through Utilization (Examples)

• Elimination of Individual Dependency in SNS Management and Stable Continuation Transforms
  SNS management, which previously depended on the skills and experience of the staff member in charge, into a "business workflow" where anyone can continue high-quality, strategy-based information sharing.
• Improved Follower Engagement and Brand Penetration
  Consistent information sharing deepens the relationship with followers and steadily embeds the brand image, fostering a highly loyal customer base.
• Strengthened Customer Acquisition via SNS
  Improved engagement and brand image penetration lead to increased reservations via SNS and higher customer visits requesting specific staff or menu items, thereby strengthening customer acquisition capabilities.

Target Figures for the 3-Month Period of the Initiative

KGI (Key Goal Indicator):

• Website Reservations via SNS: 15% improvement

KPI (Key Performance Indicators):

• Total Monthly Time Spent on SNS Post Creation: 80% reduction
• SNS Account Follower Growth Rate: Consistently achieve 5% monthly.