Manual for Optimizing Images and Posts to Dramatically Improve SNS Coupon Response Rates

Tools Used

• Visual Creative Analyst
• Social Media Post Creation Workflow

When You Feel Coupon Response Is Sluggish

Are you finding that despite issuing coupons regularly, the response remains lackluster? Merely worrying—"Is the image quality too low?" or "Is it because I always post the same text on X (formerly Twitter)?"—prevents your promotional measures from being effective and leads to lost opportunities.

By utilizing mitsumonoAI, you can identify issues with your coupon images and post copy and implement effective improvements. Using a restaurant as an example, this manual explains specific methods to improve coupon response rates using two tools.

Specific Procedures

Step 1: Create a "Mission" Focused on Boosting Traffic via Coupons

▶︎ Mission (Add)

Create a Mission to clearly communicate the purpose and target of the coupon. (e.g., set a specific goal such as "Boosting traffic by issuing a coupon exclusive to X followers.")

Step 2: Analyze Issues in the Coupon Image

▶︎ Visual Creative Analyst

First, analyze whether there are issues with the image, which is the key to attracting customers. Upload your prepared coupon image to the "Visual Creative Analyst" to obtain general analysis results.

Next, provide the following instruction to seek a specific analysis of the reasons for the current sluggish response and suggestions for improvement:

Based on the AI's proposals, consider improvement measures from the perspective of whether they are realistically modifiable and if they feel right to you. You now have a grasp of the image-side challenges and improvement plans.

Step 3: Generate Optimal Post Copy for X (formerly Twitter)

▶︎ Social Media Post Creation Workflow

Once the image issues are identified, focus on the post copy. Fill in the designated fields in the "Social Media Post Creation Workflow" and click "Generate."

After reviewing the output draft, provide the following instruction based on your promotional challenges and concerns to have the optimal post copy re-generated:

Finalize the post copy by adding to or revising the output draft according to your current needs.

Step 4: Implementation, Effectiveness Verification, and Continuous Optimization

Implement improvements based on the AI analysis and suggestions, then measure the results.

1. Execution:
   Revise the coupon image based on suggestions from the "Visual Creative Analyst." Post it on X combined with the adjusted text from the "Social Media Post Creation Workflow." (Try several patterns.)
2. Verification:
   After posting, analyze coupon usage and foot traffic to verify which image and text were most effective.
3. Optimization:
   Based on this data, further optimize the images and text for your next promotional campaign.

Outcomes Achieved Through Utilization

• Identification of coupon image and text issues and execution of effective improvements.
• Improved coupon response rates and a corresponding increase in sales.
• Continuous optimization of promotional measures based on data.

Target Metrics After 3 Months of Initiative

KGI (Key Goal Indicator):

• Number of visitors via coupons: 20% increase compared to the previous period.

KPIs (Key Performance Indicators):

• Issuing improved coupons and measuring effectiveness: Twice or more per month.
• Improvement in coupon usage rate: 15% or higher.

Summary

This manual explained improvement methods using two AI tools: the "Visual Creative Analyst" and the "Social Media Post Creation Workflow."

By utilizing mitsumonoAI, you can break away from promotional measures that tend to rely on intuition or experience and instead adopt effective, data-driven approaches. Improving coupon response rates directly leads to increased foot traffic and higher sales.

Please use this manual as a reference to improve your restaurant's coupon strategy with the power of AI and achieve your goals.

mitsumonoAI

Thoughts, stories and ideas.

mitsumonoAI